Bridleway Equestrian - A new concept in equestrian retailing

Bridleway Equestrian has been created by a group of independent retailers from across the country who have come together to develop an exclusive range of quality equestrian goods.  The first collection focuses on key items but will expand to become a complete range of equipment and clothing for horse and rider.

The collection and concept was launched to the press on 31st July 2009 at RB Equestrian in Great Brickhill and was well received by the consumer and trade press. 

There are currently 30 Bridleway Equestrian retail partners across the UK, and 22 were able to make the launch.  The concept was presented by Kathryn Bennett from RB Equestrian who explained how Bridleway Equestrian was created, how it has become increasingly difficult to be an independent retailer in today’s climate and how through working as part of a group, the independent should become stronger.  She explained that the range is being launched to the consumer through a brochure from 20th August and that it will grow organically as a direct result of what the consumer has requested, and with the input of the retailers who deal with a range of products everyday and listen to what their customers want and need. 

Bridleway Equestrian is an exciting concept which delivers an exceptional range of value for money, functional products.  The group are dedicated to the needs of the equestrian consumer and to the delivery of quality at an affordable price.

To launch the range, there are a number of in store promotions running including a £500 product giveaway for the remaining months in 2009.  To find out more about the product giveaway or find your nearest retail partner, see the website.